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Earning A Degree In Public Relations

This major teaches students the skills necessary to manage the media image of a business, organization, or individual, as well as the communication processes, including mission statements and group relations, within organizations.

Students develop skills in written, verbal, and visual communications as well as in research and strategic thinking.

They study the theory and practice of public relations; mass media as publicity channels; how to prepare press conferences, press kits, and news releases; institutional advertising copy; and dissemination of publicity material through the broadcasting media.

Specializations within the Major
Newswriting
Public relations messages (print)
Public relations messages (broadcast and news media)

Required and Elective Courses
English language and literature
Communication theory
Communication ethics
Mass communication law
Principles of public relations
Introduction to videography
Strategic planning for public relations

Related Organizations
National Black Public Relations Society



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