Earning A Degree In Public Relations This major teaches students the skills necessary to manage the media image of a business, organization, or individual, as well as the communication processes, including mission statements and group relations, within organizations. Students develop skills in written, verbal, and visual communications as well as in research and strategic thinking. They study the theory and practice of public relations; mass media as publicity channels; how to prepare press conferences, press kits, and news releases; institutional advertising copy; and dissemination of publicity material through the broadcasting media. Specializations within the Major roadcast and news media) Required and Elective Courses English language and literature Communication theory Communication ethics Mass communication law Principles of public relations Introduction to videography Strategic planning for public relations Related Organizations National Black Public Relations Society